CPD is an essential part in a freelancer’s business development: not only it provides learners with a deeper understanding of their chosen topics or services, it can also serve as a basis for further business expansion or diversification. Thus, learning how to plan CPD effectively can be beneficial to freelancers at all levels of experience.
The session is designed to provide participants with a process they can use to create their own CPD roadmap in light of service diversification or, alternatively, specialisation. Specifically, the session will discuss the rationale for integrating the different professional development activities into a structured plan; after that, a fictional case study will be presented to show how the process works in a real-life situation.
By the end of the session, participants will learn how to prioritise their learning based on their short, mid and long-term business development objectives. Also, the live demonstration provides participants with a comprehensive overview of the overall process, thus catering for immediate implementation of the presented process in their business practice.
Since the process is topic and service-independent, the session would suit the needs of industry newcomers who are still building their professional identities, as well as the needs of senior professionals who are looking for a sustainable way to expand the reach of their business.
